The answer to this question really depends upon the preferences of the person eating the tomato. For generations, most tomatoes in markets have not been grown organically. People became used to the taste, size and texture of these foods. Having a choice means different tastes and expectations. A person who doesn't particular like non-organic tomatoes may find they taste much better. On the other hand, someone who loves non-organic tomatoes may find the taste of organically grown ones to be overwhelming. People tend to eat with their eyes before they ever take a bite of food. This contributes to the way taste is experienced. Organically grown tomatoes are often less visually appealing, and this may make people believe it does not taste quite as good.